How to Make Your Personal Brand Photos Really Stand Out
Creating a personal brand is all about setting yourself apart from the competition. Your personal brand is what makes you and your business unique — it’s what makes you a relatable, authentic, go-to professional instead of just blending in with everyone else in your field. While putting together your personal brand involves a lot of different parts — from how your website looks, to your logo, the words you use to tell your story — your personal brand photos can really make or break your entire image. So how can you make sure your personal brand photos really pop? Here are a few things to consider before getting in front of the camera:
- Look your best. Put your best face forward for your personal brand photoshoot by possibly hiring a professional hair/makeup artist if you don’t feel comfortable doing your own. Makeup never looks as vibrant behind the camera as it does in real life — a professional will know exactly how much makeup to put on to make you really shine. If you do not wear much make up usually, we would encourage you to wear a base of make up to make your skin even for light and the camera. Foundation, a slick of mascara and lip gloss do wonders to boost the illuminosoty of your skin. Like wise – if you fancy a treat – absolutely go down the make up artist route – but don’t go too different from your normal look.
- Choose your wardrobe carefully. Wear something that makes you feel confident and that tells your audience about who you are. Most photographers allow for an outfit change or two as part of their personal brand photography package, which is a great way to try out a few looks if you can’t decide! Most of our clients will go informal business wear – a white shirt and trousers are great or a dress looks fantastic against the right background. For more casual looks again a white shirt or smart t-shirt with jeans is a go to staple. Avoid heavy patterns and big logo’s (think that America/Japanese brand that has their logo’s emblazoned on everything!) as it can really pull the eye and attention away.
- Use props. Try using a few props to better tell the story of who you are and what you do. If you’re a blogger, get a shot of you writing at your desk. If you’re a florist, ask your photographer to snap a few shots of you arranging some blooms. Don’t be afraid to get a little creative with it!
Remember: your personal brand should be an accurate reflection of you. As long as you’re sharing your authentic self with the world, your intended audience will eat it up. Your personal brand photoshoot shouldn’t be about trying to be something you’re not — it’s about making sure you present the absolute best and most confident version of yourself to the world. So embrace those qualities that make you uniquely you!