There’s a lot that goes into building a brand, and one always has to be cautious when it comes to the resources they put into growing their business. Be it time, energy, or money – all of them play a crucial role for a business unit to succeed. And so, it’s only natural for a business owner to contemplate the right time for them to allocate some funds from their budget toward effective business promotion through a commercial photo shoot or brand photography. Now, if you are wondering whether your brand needs to dedicate time and money toward commercial photography in the first place or not, let us tell you that experts have often emphasized how a killer visual impact puts you ahead of the game! As they say, consumers buy with their eyes! And as a photographer who’s been doing business photography for years, I have some real-life examples of my clients and tips that could help you get to the bottom of this marketing tactic. Not sure what a brand shoot is? Keep reading, and I’ll give you all the details here.

What Is Commercial Photography Or A Brand Photo Shoot?

Commercial photography, as the name suggests, is all about displaying products through images in an attractive way. Operating as a visual catalogue, which often accompanies a product description, it is a mode to generate interest among buyers about a commodity or item, thereby increasing brand engagement. So when a brand resorts to commercial or brand photography, the aim is basically to boost business and increase product sales. But wait, don’t give in to the temptation of stock images! Because having a unique brand image scores highly when wooing prospective buyers. And that’s where product photographers come in. They ensure that the overall aesthetics of the shoot match that of the brand, helping the product grab eyeballs. Now, if you think that’s an easy-peasy job – just place a product in front of a camera, use a cool backdrop, throw in some studio lights, and shoot away – we’d urge you to pause and consider this: What about ensuring that the brand voice reflects in the products being photographed? Before getting on to shooting products and creating images for a set of goods and merchandise, it is crucial to consider the brand emotions. Why? Because that will help you accentuate your brand image and stand out from the crowd. A lot of strategy and planning go into a brand photo shoot, and an experienced business photographer can provide you with it all. This would help you showcase your business to your target audience in the best way possible and give them a glimpse of how your products look. That way, potential buyers get to visualize what owning the product could look like. Be it a beach holiday package or an exquisite pendant, when prospective customers get a visual feel of them indulging in the service or product, your products and services are more likely to sell as hot cakes!

When To Get A Brand Photo Shoot Done: 3 Case Studies

Now that you have a fair idea of what a commercial or brand shoot is and how it can boost your business, let us get to sharing three examples with you to help you know when you should get a brand photo shoot done. Recently, I (Stephanie Cronin) had a chat with three companies about when is the best time to invest in building brand imagery and doing a commercial brand photo shoot. A loaded question, yes! Because each of these companies varied in size and were at different stages of business when they opted for commercial photography. So clearly, the reasons for taking the plunge were entirely different for each of these businesses.

  • One business owner was only six months into her journey of product reselling and wanted to put her business out there for her audience to see. So, she decided to get a commercial photo shoot done for her brand.
  • One was at her peak career, loving what her opportunities were, the clients she was working with, and the prospects she was building. But, she wanted to level up her business and have a consistent look for all her marketing visuals. So, she booked a brand photo shoot with us.
  • The other was a well-established brick-and-mortar business for decades – but had to pivot to more online trade due to the COVID-19 pandemic affecting customer footfalls. They saw the importance of images to sell their big-ticket items and hired us to photograph their new product line.

Looking at the first example, this business owner looked at photography as a chicken or egg concept. She needed the sales to grow and wanted the images to show the product. Each business always requires some sort of investment when starting up, and professional photos help you get that through visual marketing. Think of it as a product portfolio with eye-catching images. Even if a professional shoot isn’t on the cards at the moment due to the costs involved, ask yourself if it is something you’d feel confident about learning on your phone and doing it yourself (DIY). A lot of clients might prefer to do this first, but as we already mentioned, it’s not as easy as it sounds. From having the time, the perfect lighting, the props, the backgrounds, and enough products and then putting it all together – there’s so much to consider. Compared to the time and energy you put into the DIY process, a professional photographer will have it done and dusted more effectively! Money, value, worth, and time – all come together to make a striking impact. And that way, you might also be more confident in letting your images do all the talking for you. In short, let the product visuals be your brand ambassador!

The second business owner had had several such photo shoots in the past. She was happy with them, but we had been recommended to her for our style, and she was impressed with it. So she decided to book us, and since then, witnessing her growth over the past few months has been such a pleasure. There have been huge opportunities out there and it’s been so exciting for us to see that when she had featured online and on other media avenues, they’ve used images that we created for her and her business. And, this scenario proves that it’s a great idea to get a fresh brand photo shoot done by a professional even if you’ve got it done in the past because it is an ideal way to give your brand a new look even while adhering to your business image and render it a fresh perspective.

Coming to our third example. Even though this is a fully established business, they were going hard on online sales as COVID had closed their brick-and-mortar store for months. They knew they needed to monopolize this sector, and the best way to do so was from a regular social media posting to reach a new demographic and showcase product listings on their website. And guess what? A brand photo shoot helped them. Now, they have been selling out of their own stock as opposed to selling other brands. Voila! That’s the power of brand photography.

Give Your Brand The Look It Deserves With Summers Photography

Sooo… the answer to the burning question is – No matter where you are in your business stage, you can always get a commercial or brand photo shoot done to give a boost to your business. Highlighting your products and services and showcasing your brand through professional photography will likely help your business in the long run. Whether it is an e-commerce portal, your own website, or even good, old print ads, a professional brand photo shoot will help you feature your product in any or all of these mediums. All you’ll need to do is drop us a message to see how we can help with your business visuals.

To all our readers, if you or someone you know is also looking for a similar brand or commercial photography, you can contact us or drop us an email. If you want to know more about us and our personal brand photography, you could check this out. To know about our product photography, click this, and to learn about what else we can provide you with, take a look at our packages and pricing here. We also provide backgrounds and photography courses.

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