London Book Signing – Bushra Azhar – The Persuasion Revolution
Bushra Azhar is a business strategist based in the Middle East; is as mad as a box of frogs, can talk until the cows come home and has an obsession with Nutella and Harry Potter that is borderline obsessive (which is one of her allures that she is so “normal!”) Saying all of that, she is one of the most grounded, influential business owners that I follow that I cannot get enough of.
I took one of Bushra’s programmes in 2016 when she launched a course called Sold Out Launch – I was in phase 1 and she has just released phase 8; and that is just one of her products. It has helped build my business and shape it into something that I am incredibly proud of.
So, when Bushra announced that she has completed her book – Mass Persuasion Method – now in the top Amazon sellers list in the marketing category and was planning her London book signing; I was there.
I offered to photograph her family in London whilst she was here and that turned into spending the day with Bushra, her daughter and the lovely Tara – Bushra’s right hand wo-man. I was flattered that Bushra asked if I would be happy to photograph the book signing too and what a day it was.
Utilising the location Lumiere Loft near Waterloo with its converted loft, bare brick and wooden beam walls; every corner and section of the walls had a totally different feel. From orange sofas for an Arabian nights / feel, to Union Jack cushions on quitessential leather chesterfields; it was a dream to photograph a brand lifestyle shoot in.
After working with B on different locations, ideas on different “poses” but done in a fun and relaxed manner, we created a portfolio of varied portraits that could be used for a whole plethora of uses. After lunch, we prepared for the book signing and queue 100 excited Bushra-ites. I have photographed a lot of commercial events in my years but never have I witnessed one with so much excitement and hugs. You could feel the buzz in the room; it was an amazing atmosphere!
Bushra and Tara introduced the event, gave a great inspirational talk and went onto the book signing.
With the 10 foot Christmas tree and fairy lights adorning the background, the candelabras on the table provided that soft seasonal glow; sounds romanticised but it really was so lovely.
Below you will find a few of my favourite images from the London book signing and Bushra’s branding lifestyle session.
Do let me know in the comments which is your favourite!