Power of good photography – does it make a difference?
Visuals play a crucial role in how you portray your business to your customers and clients. It’s important to remember that customers shop with their eyes and will often make decisions based on their first impression of someone or their product photographs. I would say it absolutely does make a difference.
Personal branding and product photography involves influencing the way potential customers see you and view your products or services, which is why personal branding photography can have such a massive impact.
Professional photos are an asset and will serve you for years to come. Here are a few of the ways that good photography will make a difference to your business and how they can be used.
Send them with your press releases.
If you usually send out press releases or are planning to in the coming year, professional photos will help your submission stand out.
Use them throughout your website.
Businesses that feature professional photos of real people inspire more trust than those that use stock photos. Real photos also help tell your business story more authentically. At the very least, you should always have a professional headshot on your website. So that potential customers know who they are doing business with.
Place them in your email campaigns.
Take your email blasts to the next level by including your photo in them.
Include them on your landing pages.
If you rely on landing pages to help you generate sales, adding personal branding photography to them can boost your results and sales of products.
Create a killer bio for events.
Speaking or showcasing at an upcoming event? Make sure that you have a professional headshot and branding photos on hand to send along with your bio.
Make your email signature memorable.
Not everybody remembers a name but almost everyone can recall a face. Adding a photo to your email signature can make it more memorable.
Add them to your printed marketing materials.
If you print your marketing materials on a regular basis, a photo can be used to make your brochures and business cards stand out.
When you’re approached by a publisher, you want to have a professional photo that you approve of on hand.
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