Has lockdown put an end to your business brand photo shoot plans? Or perhaps you were going to be going on a photography course to help create your own product photographs at home?
We understand that this has been the strangest time with lockdowns and pandemic, homeschooling and never even mind keeping a business going! But one thing that really does help with all the negativity in the world at the moment and that is being creative.
You might be one of those people that tell me “I just can’t do it, I don’t have a creative bone in my body”, well dear reader, I am here to tell you that you absolutely can and will almost feel like a mini holiday of down time when you are photographing!
Being creative and making something that you are proud of focusses the mind, boosts our energy, releases dopamine and helps reduce anxiety and stress. It helps lift our positivity and can make us feel that we can do it. If that’s outdoors getting some winter sun and out for a walk, then even better.
When I talk to small business owners who are wanting to create their own product photographs at home with their smartphone, I hear of frustration and struggles to get it “just so”. They feel flat and frustrated and it doesn’t have to be that way.
By photographing your products with our 3 main tips, you simply cannot go wrong.
1) Natural light is your BFF. As a mum to a two-nager that has nursery for 2 days a week, the other 3 are spent in muddy puddles and cold hands on the swings; the only time to get focussed work done is in the evening. The evening is not great for photographing products at all. Please try to even factor in 10 minutes in your day at lunch time or whenever you know you can carve that time out to create your images next to a window and it will transform your images. Place your products on a surface next to the window and see how the light brings your products alive.
2) Your environment and background. If you are photographing in your kitchen or sitting room, try to be really mindful of the surroundings of your photos. Edges of plates, toys and the washing bag aren’t particularly professional! A clear surface and a lovely background such as our photography backgrounds are a great way to have branded, consistent images that you can create time and time again.
3) Your props! What are you going to include with your product? Perhaps you make cupcakes, you could have a plate, a fork, pretty napkin and a cuppa. Make porcelain cups? It’s the same scene! By adding props to your scene help bring it alive and make it believable that the reader has stumbled across the scene.
I hope these 3 tips will help transform your photography and create amazing images that sell. We regularly hold online workshops to help with just this, you can find them at our Facebook page and website.
Take care for now,